Gallery Exhibition Requirements
Art Director/Curator: Johnes Ruta
22 Willard Street New Haven, CT 06515
(203) 387-4933 azothgallery@comcast.net

The Gallery is a community oriented forum for the exhibition of the work of emerging and established artists.
The central focus of work presented is in the field of progressive and avant-garde visual ideas, though it is not limited to abstract or modernist art. The exhibition space, adjacent to the Yale University campus. It is provided without budgetary provisions for art or curatorial functions. Its independent curator, Johnes Ruta, is a creative writer, business/computer analyst
and web designer, arts activist and historical theorist, and formerly the Managing Editor of The Entertainer, a cultural newsmagazine published in Fairfield County.

Exhibition Format:

Artist Expenses
1. The gallery provides no budget either for exhibition expenses or for the services of the independent curator. All expenses are the responsibility of the artist. Expenses consist of:
(1) the printing of invitational postcards (approximately $145 for the printing of 500 cards, through Modern Postcard). Digital printing templates are prepared and submitted by the curator at least one month in advance of the scheduled Artist Reception. Approximately 250 of the printed cards are required for the curator's public mailing list, sent at his postal expense.

(2) the cost of postage of the artist's own mailings;

(3) the cost of all refreshments (beverages, fruit, cheese, etc) of the artist's reception;

(4) There is a 25% sales commission on the sales of artwork.

Curatorial preparation & publicity services and the mailing of announcements to a wide public list are provided "pro bono artis", with the exception of a small portion of the sales commission provided to the curator by the owners.

Advance preparations

2. Artists and specific artwork are selected for exhibition at the discretion of the art director.
Exhibitions are booked an average of six to months in advance.

3. Artists interested in the exhibition space are invited to contact the art director at any time.
Community groups sponsoring art are also encouraged to utilize the space, which has a high
public visibility.

4. SUBMISSIONS: Artists are requested to submit slides and/or photographs of their work,
a brief auto-biography, art resume’ or short narrative statement, and a stamped self-addressed envelope.

5. An interview with a prospective artist is required which can be arranged for a weekend day or a
weekday evening.

6. Collaborative pre-selection of artwork by art director and artist, is made according to curatorial
criteria, with respect to artists preferences.

Publicity

7. Publicity letters, a Press Release, and art gallery listings, prepared by the art director with artist
provided resume’, bio, comments, and a sample glossy photo of one piece of work, are sent to all
regional newspapers, classical music and alternative radio stations and art periodicals, including :
The Sunday New York Times Connecticut Weekly, the Connecticut Post, Connecticut Magazine,
ART NEW ENGLAND, the New Haven Register, all of the ADVOCATE local offices, and other
mainstream and alternative presses, as well as to all independent and assignment art reviewers.

8. Special arrangements are made to meet with regional art critics to promote exhibition awareness.

9. Occasional advertising in the Art Now GALLERY GUIDE at the artist’s expense, can be engaged
for special or collaborative exhibitions.

Installation

10. Installation or retrieval of artwork will be on a Saturday morning. Installation time must be coordinated with the time of retrieval of work of the previous exhibition, and not interfere with the access of patrons.

11. Exhibition periods are from 4 to 5 weeks.

12. Paintings on canvas to be exhibited must be mounted on stretchers, or panel, and framed.
Works on paper must be mounted or framed. Photography must be exhibited under glass,
preferably framed. It is also recommended that artwork be wired for hanging.

13. Exhibition of sculpture is at the discretion of the theatre management, due to spatial
limitations and insurance liability considerations.

14. All work exhibited is insured against loss by fire or theft at the price list value, with
a $250 deductible. Note: no theft or vandalism of artwork has ever occurred as of this date.

15. Installation materials and tools provided by the art director. An extra hammer is useful
to bring.

16. At least ½ of exhibited artwork is to be available for sale.

17. A PRICE LIST to be prepared by artist. Items not available for sale should be indicated
as "NFS". Prices set at less than $2000 for larger pieces, and less than $1000 for smaller,
are recommended for the regional art market. Final pricing of artwork is at the discretion
of the artist.

18. A COMMISSION RATE of 25% of a sale transaction is in effect.

19. A brief ARTIST STATEMENT on 8 ½ X 11 paper, with extra wide margins) is created
by the curator for display with the exhibition, to be mounted on the wall in a matte frame
provided by the curator.

20. TITLE LABELS, preferably typed, are also requested for each piece of artwork.


Format:
Title
Artist Name
materials used
price (optional)

Artist Reception:

An invitational opening is optional but can easily be arranged. Receptions are arranged
for a Saturday afternoon from 2:30 to 4:30 PM.

21. Printed, two-sided post-card invitations ar recommended, in an informational format
recommended by the curator.

22. Invitations should be submitted to a printer at least eight weeks before the scheduled
reception date.
The curator will provide postage and addressing of up to 250 invitations
for his mailing-list.


23. Refreshments, including wine, cheese and crackers, seltzer or juices, fruit and chips,
are the responsibility of the artist to provide
. Tables and tablecloths for the refreshments
are provided by the art director.

24. Members of the press, arts community, and interested public are invited by the art director
to promote the artwork and prospective sales.

25. Terms stated here are somewhat flexible. Further questions, suggestions, and ideas are
appreciated for discussion.


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